Tinder

Perfect Dates, just around the corner

Brief

Create a digital activation to push millennials to buy from their local businesses.

Insight

Over half of millennials have no steady partner and spend over 10 hours a week on dating apps. 

 

But only 7% of their matches become actual first dates.

Execution

Tinder now uses artificial intelligence to Create Unique Personalised Ideal Dates.

Aka, Cupid! Spin the wheel and get endless perfect date ideas based on likes and location.

Concept by Nefeli Kyriakidi & Neil Foster

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After matching and chatting, 

Cupid will plan a perfect date, 

based on mutual likes and location.

 

You don’t like the idea? Spin again.

You like it? Great, send it over.

 

All suggestions will be local businesses.

Because who wants to go to Mcdonald’s for their first date?

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This game will encourage potential couples to try out new things, whilst showing local businesses near them.

 

They can also search terms, location 

and budget so they can create their 

own perfect date.

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