The Three Masketeers

Once upon a time in 2020

Brief

Convince people to wear reusable masks during the Covid-19 pandemic

Insights

Many animals have lost their lives due to single-use masks in 2020. A bird was tangled on a mask, unable to fly; and soon we'll have more masks than jellyfish in the Mediterranean. 

Execution

We will launch a modern series of children’s books called the Three Masketeers. 

In these stories, three cool kids will travel the world, showing the impact of single-use masks and saving animals in danger. All stories are based on real problems and events.

The Three Masketeers can also appear in animated series. With this campaign we are targeting children, parents and educators.

Concept by Nefeli Kyriakidi, Valerie o' Connor & Jacob Faretra

Art Direction by Nefeli Kyriakidi

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