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Railway Suicide Prevention

Your journey doesn't end here

Brief

Create a campaign for a railway company that will prevent people from taking their lives on the railway.

Insights

Messages of reassurance, respect and support can help someone to recover from a difficult time.

Execution

People with suicidal thoughts can hide in plain sight. We’ve placed positive messages and survivors' stories in plain sight, in key train station locations.

Concept by Nefeli Kyriakidi & Neil Foster

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Every train travelers first stop is the ticket machine. We've placed a button that can help with suicidal thoughts.

The red button takes you to common answers of negative thoughts. Then, the machine can print a ticket with next steps that can help in a subtle and sensitive way.

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Positive reassurance messages will be hiding in plain sight, on departure boards.

Posters

Digital

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Influencers who are already known for mental health support will post their story online in our train poster format.

On their next Instagram story, they will post a blank train poster so followers can screenshot it and write their own.

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