Image by pan xiaozhen

The Wedding of the Century

D&AD Disney

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Brief

To celebrate 100 years of Disney, use 90's nostalgia to reach young adults and make them life-long fans.

Insights

The gender switch in the movie Mulan has touched many LGBTQ fans.

Execution

What celebration is better than a wedding? 


To connect with the target audience, we decided to make Disney stand as an ally; hosting its most inclusive wedding ever. Everyone deserves love and a royal wedding, even sidekicks and villains. 

Concept by Nefeli Kyriakidi & Kieran Moran

Gaston has been one of the most speculated gay characters. Disney will confirm the rumors and launch a mini series on Disney+ so young adults can follow the couple's love since its beginning.

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Video Submission