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Down to Earth (D.T.E)

D&AD Burger King

Brief

By using fresh language, communicate that the new Burger King menu is now 100% real.

Insights

We often use words to describe food that can also describe people (sweet, bitter, sour, dry etc.)

Execution

Instead of saying that the BK menu is real, we will say that it's Down to Earth with a poem

Art Direction by Nefeli Kyriakidi

Copywriting by Conrad Jones

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Poem - Kinetic typography video

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